The person responsible within the meaning of the Basic Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations:
Hilcona AG, based in Schaan / Principality of Liechtenstein
Phone: +41 58 895 95 95
The data protection officer of the person responsible is:
Hilcona AG, based in Schaan / Principality of Liechtenstein
Phone: +41 58 895 95 95
We process our users’ personal data only insofar as this is necessary to provide a functioning website and our contents and services and only if one of the legal bases mentioned in the Basic Data Protection Regulation (“GDPR“) is available.
Every time you visit our website, our system automatically collects data and information from the computer system of the calling computer. The following data is collected:
Information about the type of browser (and its version), the operating system, the Internet service provider, the IP address, date and time of access, Internet pages from which the user’s system accesses our Internet page, Internet pages accessed by the user’s system via our Internet page, click streams;
The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.
The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. For this the IP address of the user must remain stored for the duration of the session.
The data is stored in log files to ensure the functionality of the website. In addition, the data serves us to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.
For the purpose of this website, our data processing is based on the following legal principles:
The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR, since the storage is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest.
The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
If the data is stored in log files, this is the case after seven days at the latest. Further storage is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.
The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user. If the user wishes to prevent the storage, he must leave the website and in future refrain from calling up this website.
We need cookies for the following applications:
Adoption of language settings, user-friendly design of the website, improvement of the navigation, improvement of Website usage, statistical analysis of usage over google analytics,
The following data is stored and transmitted in the cookies:
Language settings and information in contact forms
The user data collected by technically necessary cookies are not used to create user profiles.
Entered search terms, frequency of page views, use of website functions
The analysis cookies are used to improve the quality of our website and its content. Through the analysis cookies we learn how the website is used and can thus continuously optimize our offer.
If cookies are deactivated for our website, not all functions of the website may be fully usable.
You can subscribe to a free newsletter on our website. It is also possible to receive newsletters by placing an order and contacting us on our website.
When registering for the newsletter, the following data from the input mask is transmitted to us:
The legal basis for the processing of the data after registration for the newsletter by the user is Art. 6 para. 1 lit. a GDPR (consent of the data subject) if the user has given his consent.
In connection with the data processing for the dispatch of newsletters, no data is passed on to third parties, with the exception of the Bell Food Group, i.e. the group of companies to which we belong. The data is forwarded for storage in central data centres of the Bell Food Group and for the preparation of analyses and strategies for the business activities of the Bell Food Group. This may be transferred to another EU or EEA country or to Switzerland.
The collection of the user’s e-mail address serves to send the newsletter. The collection of other personal data as part of the registration process serves to prevent misuse of the services or the e-mail address used and to document compliance with the GDPR.
The personal data of the user in connection with the newsletter will be deleted as soon as it is no longer necessary to achieve the purpose of its collection, i.e. the user cancels the newsletter.
The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose there is a corresponding link in every newsletter as well as an input mask on the Internet page under
This also makes it possible to revoke the consent to the storage of personal data collected during the registration process.
There is a contact form on our website which can be used for electronic contact. If a user takes advantage of this possibility, the data entered in the input mask will be transmitted to us and stored. This data is:
Alternatively, you can contact us via the e-mail address provided or by telephone. In this case, the user’s personal data transmitted by e-mail or telephone, in particular e-mail address or telephone number, will be stored.
In this context, no data is passed on to third parties, with the exception of the Bell Food Group. The data is forwarded for storage in central data centres of the Bell Food Group and for the preparation of analyses and strategies for the business activities of the Bell Food Group. This may be transferred to another EU or EEA country or to Switzerland.
The legal basis for the processing of data is Art. 6 para. 1 lit. a GDPR if the user has given his consent.
The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 lit. f GDPR. If the e-mail contact aims at the conclusion of a contract, then additional legal basis for the processing is Art. 6 exp. 1 lit. b GDPR.
The processing of the personal data from the input mask serves us only for the treatment of the establishment of contact. In the event of contact by e-mail, this also constitutes the necessary legitimate interest in the processing of the data.
The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.
The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those that were sent by e-mail, this is the case when the respective conversation with the user is finished. The conversation is terminated when it can be inferred from the circumstances that the facts in question have been finally clarified.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by e-mail, he can object to the storage of his personal data at any time by e-mail to firstname.lastname@example.org or data-protection.com. In such a case, the conversion cannot be continued. If an action has already been taken on the basis of the communication which has already taken place and which has legally binding consequences for us or the person concerned, we are entitled to refuse a request for deletion if we can base the data processing on one of the legal bases mentioned in Article 6 GDPR.
All personal data stored in the course of contacting us will be deleted in this case.
If personal data are processed by you, you are affected by the GDPR and you have the following rights vis-à-vis us as the person responsible:
Right to information
You can ask us to confirm whether personal data concerning you will be processed by us. If such processing is available, you can request the following information from us:
-the purposes for which the personal data are processed;
-the categories of personal data processed;
-the recipients or categories of recipients to whom the personal data concerning you have been or are still being disclosed;
-the planned duration of the storage of the personal data concerning you or, if specific information on this is not possible, criteria for determining the storage period;
-the existence of a right to rectification or deletion of personal data concerning you, a right to restriction of processing by us or a right to object to such processing;
-the existence of a right of appeal to a supervisory authority;
-any available information on the origin of the data if the personal data are not collected from the data subject;
the existence of automated decision-making, including profiling in accordance with Article 22(1) and (4) GDPR and – at least in these cases – meaningful information on the logic involved and the scope and intended effects of such processing for the person concerned.
You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organisation. In this context, you may request to be informed of the appropriate guarantees in accordance with Article 46 GDPR in connection with the transmission.
Right to correction
You have a right of rectification and/or completion vis-à-vis us if the personal data processed concerning you is incorrect or incomplete. We must make the correction as soon as you have informed us how correctly this data must be collected.
Right to limitation of processing
Under the following conditions, you may request that the processing of personal data concerning you be restricted:
-if you dispute the accuracy of the personal data concerning you for a period that enables us to verify the accuracy of the personal data;
-the processing is unlawful and you refuse to delete the personal data and instead request that the use of the personal data be restricted;
-we no longer need the personal data for the purposes of processing, but you do need them to assert, exercise or defend legal claims, or
-if you have filed an objection to the processing pursuant to Art. 21 para. 1 GDPR and it is not yet clear whether the justified reasons on our part outweigh your reasons.
If the processing of personal data concerning you has been restricted, such data may only be processed – apart from being stored – with your consent or for the purpose of asserting, exercising or defending rights or protecting the rights of another natural or legal person or on grounds of an important public interest of the Union or a Member State.
If the restriction on processing has been restricted in accordance with the above conditions, you will be informed by us before the restriction is lifted.
Right to cancellation
You can request us to delete the personal data concerning you immediately and we are then obliged to delete this data immediately if one of the following reasons applies:
-The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
-You revoke your consent on which the processing was based pursuant to Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a GDPR, and there is no other legal basis for the processing.
-You object to the processing pursuant to Art. 21 para. 1 GDPR and there are no prior-ranking legitimate reasons for the processing, or you object to the processing pursuant to Art. 21 para. 2 GDPR.
-The personal data concerning you have been processed unlawfully.
-The deletion of personal data concerning you is necessary to fulfil a legal obligation under Union law or the law of the Member States to which we are subject.
-The personal data concerning you have been collected in relation to services offered by the information society pursuant to Art. 8 para. 1 GDPR.
If we have made the personal data concerning you public and we are obliged to delete them in accordance with Art. 17 para. 1 GDPR, we will take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform those responsible for data processing who process the personal data that you as the data subject have requested the deletion of all links to this personal data or of copies or replications of this personal data.
The right to cancellation does not exist insofar as the processing is necessary
-to exercise freedom of expression and information;
-to fulfil a legal obligation required for processing under the law of the Union or of the Member States to which we are subject, or to perform a task in the public interest or in the exercise of official authority conferred on us;
-for reasons of public interest in the field of public health in accordance with Art. 9 para. 2 lit. h and i and Art. 9 para. 3 GDPR;
-for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 para. 1 GDPR, insofar as the law referred to under a) is likely to render impossible or seriously impair the attainment of the objectives of such processing, or
-to assert, exercise or defend legal claims.
If you have exercised your right to correct, delete or limit the processing, we are obliged to inform all recipients to whom the personal data relating to you have been disclosed of this correction or deletion of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. We have the right to be informed of these recipients.
Right to data transferability
You have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format. In addition, you have the right to transmit this data to another person in charge without obstruction by us to whom the personal data has been provided, provided that
-processing is based on consent pursuant to Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 lit. b GDPR and
-processing is carried out using automated methods.
In exercising this right, you also have the right to request that the personal data relating to you be transferred directly by us to another person responsible, insofar as this is technically feasible. The freedoms and rights of other persons must not be affected by this.
The right to transferability shall not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority conferred on us.
Right of objection
You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you on the basis of Article 6(1)(e) or (f) of the GDPR; this also applies to a profiling based on these provisions.
We will no longer process personal data relating to you unless we can prove compelling grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is associated with such direct marketing.
If you object to the processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.
You have the option of exercising your right of objection in connection with the use of information society services by means of automated procedures using technical specifications.
Right to revoke the data protection declaration of consent
You have the right to revoke your data protection declaration of consent at any time. The revocation of consent shall not affect the legality of the processing carried out on the basis of the consent until revocation.
Automated decision in individual cases including profiling
You have the right not to be subject to a decision based exclusively on automated processing – including profiling – that has legal effect against you or significantly impairs you in a similar manner. This does not apply if the decision
-is necessary for the conclusion or performance of a contract between you and us,
-is admissible by law of the European Union or of the Member States to which we are subject and that law contains appropriate measures to safeguard your rights, freedoms and legitimate interests;
-or with your express consent.
However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 GDPR, unless Art. 9 para. 2 lit. a or g GDPR applies and appropriate measures have been taken to protect your rights and freedoms and your legitimate interests.
In such cases, we will take reasonable measures to safeguard your rights, freedoms and legitimate interests, including at least the right to obtain the intervention of a person on our part, to state one’s position and to challenge the decision.
Right of appeal to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right of appeal to a supervisory authority, in particular in the Member State where you are staying, working or suspected of infringing, if you believe that the processing of personal data concerning you is contrary to the GDPR.
The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy under Article 78 GDPR.
This website uses Facebook Social Plugins, which is provided by Facebook Inc. (1 Hacker Way, Menlo Park, California 94025, USA). The bindings can be recognised by the Facebook logo or the terms “Like”, “I like”, “Share” in the colours facebooks (blue and white). Information about all Facebook plugins can be found in the following link: https://developers.facebook.com/docs/plugins/
The plugin establishes a direct connection between your browser and the Facebook servers. The websi-te operator has no influence on the nature and scope of the data that the plugin transmits to the servers of Facebook Inc. You can find more information here:
The plugin informs Facebook Inc. that you have visited this website. It is possible that your IP address may be stored. If you are logged into your Facebook account during your visit to this website, the above information will be linked to your Facebook account.
If you use the functions of the plugin – for example by sharing or “likening” a post – the corresponding information will also be transmitted to Facebook Inc. Do you want to prevent Facebook. Inc. links this information to your Facebook account, please log out of Facebook before visiting this website.
Furthermore, this website uses the “+1” button of Google Plus. It is operated by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). If you visit a page that contains the “+1” button, a direct connection between your browser and the Google servers is established. The website operator therefore has no influence on the nature and scope of the data that the plugin transmits to the servers of Google Inc. Click the “+1” button while logged in to Google +, share the content of the page on your public profile.
According to Google Inc., personal data is only collected when you click on the button. The IP address is also stored for logged in Google users. If you wish to prevent Google Inc. from saving this data and linking it to your account, please log out before visiting this website.
Information on the “+1” button can be found here: https://developers.google.com/+/web/buttons-policy.
Furthermore this website uses Twitter-slats. These are operated by Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA). If you visit a page that contains such a button, a direct connection is established between your browser and the Twitter servers. The website operator therefore has no influence over the nature and scope of the data that the plugin transmits to the Twitter Inc. servers. According to Twitter Inc. only your IP address is collected and stored.
Information on the handling of personal data by Twitter Inc. can be found here:
Our website utilises social plug-ins (‘plug-ins’) from Instagram, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (‘Instagram’). These plug-ins are identified by an Instagram logo; for example, in the form of an ‘Instagram camera’. You will find an overview of the Instagram plug-ins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges
If you open up one of our websites containing one of these plug-ins, your browser will establish a direct connection to Instagram’s servers. The content of the plug-in is transmitted directly to your browser by Instagram and integrated into the web page. It is through this connection that Instagram obtains the information that your browser has opened up the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged into Instagram. This information (including your IP address) is sent by your browser directly to one of Instagram’s servers in the USA, where it is then saved.
If you are logged in to Instagram, Instagram is able to link this visit to our website directly to your Instagram account. If you interact with the plug-ins, for example if you activate the ‘Instagram’ button, this information will also be transferred directly to an Instagram server and saved there. The information is also published on your Instagram account and displayed for your contacts there.
If you do not want Instagram to be able to directly link the data collected through our website to your Instagram account, you must log out of Instagram before visiting our website. You can also use add-ons for your browser to completely block the loading of the Instagram plug-ins, e.g. using the script blocker ‘NoScript’ (http://noscript.net/).
This website uses the “Google Analytics” service, which is provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) for analysis of website usage by users. The service uses “cookies” – text files which are stored on your terminal. The information collected by the cookies is usually sent to a Google server in the USA and stored there.
IP anonymisation is used on this website. The IP address of users within the member states of the EU and the European Economic Area will be reduced. This reduction eliminates the personal reference to your IP address. As part of the contract data agreement concluded between the website operators and Google Inc. Google Inc. uses the information collected to evaluate the use of the website and website activity and to provide services related to internet use.
You have the option of preventing the storage of cookies on your device by making the appropriate settings in your browser. There is no guarantee that you will be able to access all functions of this website without restrictions if your browser does not allow cookies.
Furthermore, you can use a browser plug-in to prevent the information collected by cookies (including your IP address) from being sent to Google Inc. and used by Google Inc. The following link leads you to the corresponding plugin:
By clicking on the link above you can download an “Opt-Out-Cookie”. Your browser must therefore allow cookies to be stored. If you delete your cookies regularly, you will need to click on the link again each time you visit this website.
Here you will find further information on data use by Google Inc.:
We, Hilcona AG, collect the following data from natural persons who contact or are in contact with us on the part of the business partner in connection with our relationships with – also potential and future – business partners (e.g. customers, consultants, suppliers, service providers):
Surname, first name, title, e-mail address, telephone number (incl. extension and mobile phone), fax number, Skype address and social media profiles.
Of the above categories of data, we only collect in the specific case those that the business partner concerned offers to us voluntarily or we receive the personal data from a third party with the indication that this person is our contact person on the side of the business partner.
There is no automated decision-making including profiling.
The data is processed within the Bell Food Group and the Coop Group of companies, of which we are a member, and within the territory of the European Economic Area and Switzerland; in favour of Switzerland, an adequacy decision (2000/518/EC) within the meaning of Article 45(1) of the GDPR has been adopted by the European Commission. Third parties have access to the personal data in connection with the IT technology used on our site and on the site of the business partner, in particular manufacturers of IT systems, hosting providers, providers and manufacturers/providers of application (“apps”) for desktop and phones.
The data will be stored for a period of 5 years, starting from the day the data subject last contacted us.
Failure to provide the data has no effect on legal relationships, it is then only not possible for us to contact the person and maintain business and social contact.
The data subject has the right to information about the personal data of the data subject processed by us as well as to correction or deletion or to restriction of processing. The data subject also has the right to object to processing and the right to data portability. The data subject may at any time complain to a supervisory authority if he or she considers that we are not processing personal data in accordance with applicable data protection law.
The data subject may revoke consent at any time, but this does not affect the lawfulness of the processing carried out on the basis of consent until revocation. Deletion of the data is subject to the conditions set out in Art. 17 DS-GVO.
Data protection officer
+41 58 895 92 91
Representative of the data controller on the territory of the European Union:
Bell Deutschland GmbH & Co. KG
Phone +49 40 768 00 50
Fax +49 40 768 005 301